As a designer, my goal is to create work that holds significant meaning to whatever challenge I face. I want to evoke bold meaning, simplistically. The process isn’t quick or easy, but part of the fun is getting started and seeing where it will take me.
I love creating; I enjoy finding a favorable balance between the challenge (what’s necessary for the project) and my own creativity (how I can use my own skills and ideas to create a solution).
“Simplicity is the ultimate sophistication”
This quote by Clare Boothe Luce is at the very heart of my design aesthetic. Although the process is complex, simplicity is what I strive for in the end. I want to make a difference in the world. In some way, we all deserve to, and I believe are all called to. I believe design can be at the forefront of that difference. Through the correct combination of text, pictures, inspiration, and creativity, as a graphic designer; I believe I have the tools to impact the world. For me that’s what each process is truly about.